FA enlists young fans to announce England's World Cup team

Several weeks out from the World Cup and the England team has been announced, not by a weathered pundit resting in an armchair but by some of the nation’s most passionate fans. 

With it being 2018, it is no longer a done thing to fire out a well-worded press release to get a point across. As a result, the FA took to social video to unveil the players who made the cut to play in Russia. 

Wieden+Kennedy London and director Dan Emmerson enlisted young fans from across the country to announce the England team. The video was shot on location in Wembley, in addition to towns and cities across the country, and featured players from grassroots teams calling out support for their 23 favourite players.

The work was pushed by the FA on its Facebook, Twitter and YouTube accounts.

Vote for it below in The Drum’s creative works.

Wieden + Kennedy London: The Football Association ‘England World Cup Squad Announcement’

Agency: Wieden + Kennedy London
Client: The Football Association
Date: May 2018
The Football Association has just announced England’s squad for the 2018 FIFA World Cup via its Facebook, Twitter and YouTube accounts.
The squad announcement has been delivered with a difference – with the nation’s football-mad youth revealing which 23 players have been chosen by Gareth Southgate, in a film created by Wieden+Kennedy London and directed by Dan Emmerson via Somesuch.
Young fans from across the country were enlisted to announce the players who will wear the Three Lions in Russia this summer.
The video was shot on location in Wembley plus towns and cities throughout England, youngsters – including players from grassroots teams such as Moorside Rangers in Manchester and Sheffield Wednesday Ladies U16s – paying homage to their own local idols.
The squad will begin reporting to St. George’s Park from next Monday, ahead of pre-tournament internationals against Nigeria at Wembley Stadium and Costa Rica at Elland Road.
Creative Director Jon Matthews
Creative Tom Hall
Design Director Karen Jane
Designer Chris Gray
Executive Creative Directors Tony Davidson & Iain Tait
Head of Production James Guy
Group Account Director Ryan Fisher
Account Director Will Smith
Account Manager Laura Simmons
Planning Director Andy Wright
TV Producer Anna Neilson
TV Production Assistant Jasper Ford
Production Company Somesuch
Director Dan Emmerson
Producer Jon Mealing
Director of Photography Ed Hubert
Editorial Company Speade
Editor Ben Crook
VFX Company Time Based Arts
Nuke Lead Matt Shires
Flame Artist Nuke
Stephen Grasso, Dave Birkill
Ralph Briscoe, Linda Cieniawska
VFX Producer Jo Gutteridge
Tags: UK, Sports Marketing, Fifa World Cup
Video of England’s World Cup Squad Revealed! | World Cup 2018

Elsewhere in the UK, ITV released its fan video supporting its coverage, urging fans to forget about the highs and lows of the past and focus on the now

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Meanwhile the BBC’s campaign is yet to break but it took to social media to announce its World Cup pundit team in a millennial-friendly way that could arguably be traced back to the antics of Italian side Roma.

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