“My intention was never to provoke antagonism or hate,” he said.
Marcelo Burlon is clearly not a fan of Madonna.
The 39-year-old Italian fashion designer behind the brand County of Milan posted a series of photos of the pop icon, 60, wearing one of his sweatsuits to his personal Facebook page on Sunday, calling her “la cessa” — Italian slang that roughly translates to “human toilet.”
According to the Instagram account Diet Prada, Burlon’s since-deleted post translated to, “And the time finally came that Madonna, la cessa, wore County [of Milan]. I want to guarantee that nobody has given her anything for free, but that she paid with your money.”
After deleting the post, the designer later shared a photo of the 60-year-old musician in the $1,250 sweatshirt and pants on his Instagram Stories, followed by a vague apology that read, “I criticized Madonna for her outfit and talking bulls—t about her. I would like just to apologize and nothing else.”
On Monday, however, Burlon doubled down on his apology, expressing his regrets about the decision at length on his Facebook page.
“I made a huge mistake and I would first and foremost like to apologize for my stupidity,” he wrote. “Social media is a tool which can often be used for a frivolous laugh, but what I really learned today is that this should never ever be at the expense of another person, or group of people. I would like to ask forgiveness and express my most sincere regret to @madonna and anyone whom I might have offended, insulted, or touched.”
He added that the “common Italian slur” he used to describe her is one he uses often with close friends, and “in context is non-offensive.”
Continued Burlon: “Instead of celebrating the fact that a celebrated, and highly respected woman like Madonna (who is a woman, a mother, a daughter, a friend and an inspiration to many) made a choice to freely wear something from my collection I have played foolish and irreverent. My intention was never to provoke antagonism or hate. I made a naive and stupid mistake but the root of this should not be misunderstood as misogynistic because that was in no way my motivation.”
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