Kim Kardashian BFF Simon Huck capitalizing on coronavirus to hawk preparedness kits

Kim Kardashian BFF Simon Huck capitalizing on coronavirus to hawk preparedness kits

The world is a strange place.

We remember when publicist turned reality star Simon Huck’s most significant role in life was helping Kim Kardashian decide what to text to Kris Humphries.

Now he’s in the trenches of the battle against coronavirus. In a dispatch to Page Six, he wrote that his new (and extremely well-timed) emergency-preparedness company, Judy, “has been unable to keep up with the demand. All its air masks and one of its emergency kits sold out in less than 10 hours.” (The company sells four types of emergency kits, which include dust masks.)

He added — we like to imagine via dictation over a walkie-talkie with the whirr of choppers behind him — “We still have air masks in our core emergency kits, but we’re limiting customers to three kits per order so there are enough supplies for everyone.”

Huck hasn’t changed entirely, though: “On top of the coronavirus outbreak, some of Instagram’s most-followed celebrities have posted their support for Judy, including Kim Kardashian and Chrissy Teigen.”

Page Six first reported that Huck had launched the company in January.



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