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Google Bans The Federalist from Generating Ad Revenue after Intervention by NBC News


A 3D printed Google logo, April 12, 2020
(Dado Ruvic/Reuters)

Google has banned the right-wing political news website The Federalist from generating advertising revenue on the company’s platform.

Google took the action after NBC News referred the company to complaints against The Federalist and the website ZeroHedge compiled by the U.K.-based Center for Countering Digital Hate.

“We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,” a Google spokesperson told NBC. “When a page or site violates our policies, we take action. In this case, we’ve removed both sites’ ability to monetize with Google.”

It was not immediately clear which articles drove Google to implement the ban but NBC reported that The Federalist was banned in response to an article arguing that the media had downplayed the violence that took place at George Floyd protests. National Review has reached out to The Federalist and ZeroHedge for comment.

The CCDH describes itself as “a not-for-profit NGO headquartered in London, England that seeks to disrupt the architecture of online hate and misinformation” that aims to counter “fringe movements that instrumentalise hate and misinformation.”

While The Federalist was banned from Google’s ad revenue service after the complaint from NBC News, ZeroHedge had already been demonetized, according to Google.

Twitter temporarily suspended ZeroHedge’s account earlier this year. The site had tweeted an article containing what authors claimed was the personal information of a scientist who leaked the coronavirus from a lab in Wuhan. Over four months later, Twitter reinstated ZeroHedge’s account, saying it had been removed by mistake.

Send a tip to the news team at NR.

Zachary Evans is a news writer for National Review Online. He is a veteran of the Israeli Defense Forces and a trained violist.





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